Tuesday, July 29, 2008

Going Digital: Atoms and Bits or Bits Without Atoms?

Just about every artist and label is releasing music in some digital form these days. That's a no-brainer, and I see no reason not to release any new project digitally -- as bits. But many clients are asking themselves if they also need to release in one of the traditional physical formats such as CD or LP -- in other words, as atoms. Such a decision has to be based on the many disparate aspects of a business and will be different in each instance. It all depends on an artist's or label's circumstances. What should YOU do? Read the article, Going Digital: Atoms and Bits or Bits Without Atoms by Keith Holzman to find out more.

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